Frequently Asked Questions

  • Your Nose Is Connected to Your Emotional Brain

    Unlike your other senses, smell has a direct pathway to areas of the brain involved in emotion and memory—including the amygdala and hippocampus. This is why a familiar fragrance can instantly remind you of a childhood home, favorite vacation, or loved one.

    Researchers refer to this relationship between scent and emotion as aromachology—the study of how fragrances influence mood, perception, and behavior.

    What science suggests:

    ✓ Pleasant scents may influence mood

    ✓ Certain aromas may increase feelings of calm or alertness

    ✓ Smells often trigger emotional memories more quickly than sights or sounds

    ✓ Personal experiences and cultural background strongly influence how a scent is perceived

  • Creating a Balanced Fragrance

    Professional perfumers build fragrances in layers, often described as notes.

    Top Notes: These are the first scents you notice.

    Usually:

    • Citrus

    • Mint

    • Herbs

    • Light fruits

    Purpose:
    Create brightness and first impressions.

    Examples:
    Lemon • Bergamot • Grapefruit • Peppermint

    Middle Notes: Often called the "heart" of a fragrance.

    Usually:

    • Lavender

    • Rose

    • Jasmine

    • Sage

    • Rosemary

    Purpose:
    Give the fragrance personality and balance.

    Base Notes: These linger the longest.

    Usually:

    • Cedarwood

    • Sandalwood

    • Vanilla

    • Amber

    • Patchouli

    • Fir

    Purpose:
    Add warmth, richness, and longevity.

    A Simple Formula

    • 40% Base Notes

    • 40% Middle Notes

    • 20% Top Notes

    This isn't a rule—just a starting point that often creates a balanced scent.

  • Different rooms often benefit from different fragrance styles based on the activities that happen there.

    Bedroom Suggested profile: Soft and relaxing

    • Lavender

    • Vanilla

    • Cedarwood

    Home Office Suggested profile: Bright and mentally refreshing

    • Rosemary

    • Lemon

    • Peppermint

    Kitchen Suggested profile: Clean and crisp

    • Lemon

    • Basil

    • Bergamot

    Bathroom Suggested profile: Spa-inspired

    • Eucalyptus

    • Lavender

    • White Tea

    Living Room Suggested profile: Warm and inviting

    • Sandalwood

    • Amber

    • Cashmere

    • Vanilla

    Entryway Suggested profile: Fresh first impression

    • Citrus

    • White Tea

    • Rain Water

    • Fir

  • Your favorite scent isn't necessarily the one with the strongest research—it may be the one your brain has learned to associate with a positive experience. By intentionally using the same fragrance during activities like reading, meditation, or creative work, you may begin to strengthen those associations over time through learned scent-memory connections.